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Posted by Desoto61 [138.162.0.43] on Friday, July 09, 2010 at 11:03:19 :
In Reply to: The Name Dodge posted by The Dodge Boys [174.57.239.179] on Friday, July 09, 2010 at 09:09:38 :
Yes, RAM has been spun off as a seperate brand. I think it's in an effort to allow it be seperated from Dodge, since there's no guarantee Fiat will keep the brand, or won't just make it the US badge for Fiat built vehicles.
The Jeep name has a strong following and was probably the most valuable name Chrysler owned. Meanwhile RAM trucks are a market that Fiat doesn't have anything of their own to re-badge. It's too profitable to kill off, and not worth it for Fiat to bring into their brand.
I don't know how much of Dodge or Chrysler will remain but I see the split of RAM as it's own brand Fiat trying to keep it before they start ripping Dodge and Chrysler apart.
I think they need to be careful about what fits in each brand though. Is RAM just trucks, or trucks and SUVs?