Posted by Joe Cimoch on July 26, 1997 at 21:53:24:
I got a call last night from Detroit. A guy named Tim explained how Dodge is working on a new ad for the Dodge Ram. He wanted to get info about the Power Wagon, as to why I thought it was a classic truck. He explained that the new ad will feature a Power Wagon saying "The truck that wrote the book", the switch to a Ram as "The truck that re-wrote the Book". I told him as much as I could and also gave him David Butler and Gordon Maney's phone numbers. He explained that when they go to the networks with a claim like the truck that wrote the book, they actually need backgroud info to substantiate that claim. Tim said he will send me a copy of the ad and the video, so as soon as I get it I'll put it on the site.
Joe