The '61-'71 Dodge Sweptline Truck Forum #35

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Subject:		Re: Re: NORM
Name:		MoparNorm
Date Posted:		Nov 9, 08 - 9:27 PM
IP Address:		71.104.149.239
Email:		moparnorm@hotmail.com
Message:		A friend of mine was a dealer for several decades. The "factory invoice" or window sticker, is an after mark up price, never go by it. Every dealer has a book price and then a real invoice cost price, so you have to get past three mark -ups to get to the actual cost of a vehicle. My auto buying from my friend was simple and took about 5 minutes, he'd open his book, show me what he paid and say, "I can sell it to you for that price plus $500." There is usually a several thousand dollar mark-up for the dealer. As for what the true factory cost is, that is anyone's guess as the factory also marks it up several thousand to the dealer. Currently a slow selling Grand Cherokee, or Commander has a factory discount of $8,500. I'd say that they are both making very close to $3,000, which means at least a $6,000 total mark up. If you can get a dealer down more than $3,000 you are into house money. Maybe George can shed some more light on this?
Replies:
Re: NORM by FrankyB · Nov 10, 08 - 12:12 AM Re: Re: NORM by MoparNorm · Nov 10, 08 - 6:47 AM Re: Re: Re: NORM by George(AB) · Nov 10, 08 - 4:54 PM Re: Re: Re: NORM by Russ Ashley · Nov 13, 08 - 6:43 AM

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