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Posted by Will (in IL) [98.215.26.138] on Saturday, December 17, 2011 at 19:25:27 :
Have you heard. Chrysler/Fiat have gone further into the crazy world of loosing brand identity? When will the brains kick the nuts out and bring back common sense to the company?
The next-generation Viper won’t be a Dodge! Yes that's right the Viper is no longer a Dodge branded vehicle. So much for the Dodge brand make over to a performance line of vehicles.
Chrysler dropped the Dodge name in its news release, instead calling it the SRT Viper. Several automotive websites, including Car & Driver, reached out for confirmation – and got it – that the Viper will no longer be branded as a Dodge.
You may remember Chrysler did something similar with the Dodge Ram series of pick-up trucks, rebranding them as Rams. SRT has traditionally been the performance tuning arm of Chrysler, Dodge and more recently, Jeep.
Chrysler didn’t go into any detail about what we can expect other than to say the new Viper will roll off the line in late 2012 as a 2013.
“We’re extremely excited that our ultimate American sports car will continue to live on and be produced exclusively here in the Motor City,” said Ralph Gilles, President and Chief Executive Officer - SRT Brand and Motorsports, Chrysler Group LLC.
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