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Posted by Clint Dixon on Wednesday, August 06, 2008 at 15:21:14 :
In Reply to: Have a look at these Vintage Dodge Billboard ads posted by Kevin on Wednesday, August 06, 2008 at 08:43:31 :
A liquid barrel contains 31.5 gallons. That is 189 gallons of gasoline total for a year. The timeframe of that ad campaign would have been roughly 1936. Assuming the average motorist drove 3000 miles per year, in 1936, and got 8 MPG doing so, to save that amount of gasoline in a year you would have had to double your fuel economy from 8 MPG to 16 MPG.
Wouldn’t that be a good selling point today, “Owners report Dodge saves up to 16 barrels of gas a year?” (20,000 miles per year at old 20MPG to new 40 MPG)
Junior