Brand Recognition


[Follow Ups] [Post Followup] [Dodge Power Wagon Forum]


Posted by Chris Davis - UT on Tuesday, April 25, 2006 at 3:03PM :

I occasionally read posts from the forum to my wife (like the State Motto one). She’s not really a “truck” person, but enjoys hearing some of the exchanges on the forum. Anyway, she’s driving down the freeway the other day and sees a bumper sticker or mud flap that says “MOPAR”. She looks… and thinks… and says to her self, “Where do I know that name from?” Then it hits her, “Oh yeah, Mopar Norm!" :)

There you go Norm, Chrysler spends decades and millions of advertising dollars building a brand name and you swipe it with a few clever posts on Joes forum.

Chris Davis



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