Posted by Phillip Cole on March 24, 1998 at 01:14:13:
In Reply to: New Dodge Ad with a Power Wagon posted by Joe Cimoch on July 26, 1997 at 21:53:24:
I've seen the commercial once. Its a red power wagon and its awsome. The only thing that I have to say about this though is that I'm kind of selfish about knowledge of the power wagon because, the more people that know about them ,... the less the chance of me laying my hands on one. Oh well, It was a great ad though.
: I got a call last night from Detroit. A guy named Tim explained how Dodge is working on a new ad for the Dodge Ram. He wanted to get info about the Power Wagon, as to why I thought it was a classic truck. He explained that the new ad will feature a Power Wagon saying "The truck that wrote the book", the switch to a Ram as "The truck that re-wrote the Book". I told him as much as I could and also gave him David Butler and Gordon Maney's phone numbers. He explained that when they go to the networks with a claim like the truck that wrote the book, they actually need backgroud info to substantiate that claim. Tim said he will send me a copy of the ad and the video, so as soon as I get it I'll put it on the site.
: Joe